Price the bid.
Dynamic bid pricing tuned to each client's day-7 ROAS goal.
The Pull Platform
Meet Pull. One engine. Two layers. Six products working together.
Pull is the platform underneath everything we build. Three products fire before a player ever sees a game, pricing the bid, predicting who they are, and matching them to the right title. Three more run for the player's entire lifetime, scoring continuously, paying back at the right moments, and converting at the moments that matter. It's the same engine that runs Rewarded Play today, and the engine every brand or creator's branded rewards app runs on too.
The engine, end to end
Two layers. One feedback loop. Always learning.
The pre-install layer makes a decision in milliseconds: is this player worth pursuing, and what should we show them? The post-install layer takes over the moment they install and runs for the rest of their lifetime on the platform, scoring, rewarding, retaining. Data flows from the post-install layer back to the pre-install layer, making every next bid smarter.
Before install
Pre-install decision layer
Three products fire in milliseconds, every time we have an opportunity to acquire a player.
$
Amplify
Prices the bid from historical cohort data.
✦
AInstein
Predicts each player's value and tailors the app experience to the signals they send.
▶
Engage
Matches them to the games most likely to fit.
After install
Post-install operations layer
Three products run for the player's entire lifetime, scoring, rewarding, retaining.
●
Player Health Score
Continuous behavioral scoring. Feeds everything else.
⚡
Boost
High-leverage 7-day offers at the moments that matter.
★
Big Time Bonus
In-game conversion at the deep-funnel level where loyalty crystallizes.
Post-install data sharpens the next bid. Every retained spender, every event-triggered conversion, every fraud signal flows back into Amplify and AInstein so the next decision is more accurate than the last. This is the compounding the platform is built on.
The products, briefly
What each one does, in two sentences.
For the version with the full story behind each product, see For App Developers or get in touch.
Predict the player.
Reads pre-install signals. Predicts spend, retention, and game fit.
Match them to games.
Routes each player to the game they're most likely to keep.
Score continuously. Protect from fraud.
Continuous behavioral score. Filters fraud. Spots spenders early.
Pay them through the moment.
Seven-day offers that fire when player loyalty is about to crystallize.
Convert at the deep funnel.
Deep-funnel rewards where casual play turns into long-term commitment.
A player's lifetime, condensed
Meet Peggy, and watch the engine run.
01
Before she clicks.
Amplify prices the bid. AInstein predicts the spender. Engage queues the right game.
02
She installs.
The decision layer hands off. The operations layer takes over the moment her install registers.
03
While she plays.
Player Health Score updates every session. Boost and Big Time Bonus pay her past the moments where loyalty crystallizes.
04
Three years later.
Peggy's still playing. Her behavior sharpens the engine for every player like her since.
Why everyone wins.
A three-way deal that compounds.
Confidence to commit major budgets.
Every player you pay for has been pre-priced by Amplify, predicted by AInstein, matched by Engage, and (after install) scored continuously and converted by Boost and Big Time Bonus. You're not buying installs, you're buying retained, high-value players whose LTV math works.
Cash and gift cards for the time they put in.
Peggy gets the biggest rewards because the games she plays earn the platform the most, but every player who shows up gets paid. Casual players earn smaller rewards from lighter offers. Bonus-hunters and bots don't make it through. The engine is built to be generous to real players and ruthless to fraud.
The same engine, wearing your brand.
Pull is multi-tenant from the ground up. Bring your audience and launch your own branded rewards app on the same six products, same fraud detection and payout rails that have already moved $50M+ to players and already run Rewarded Play, in weeks rather than a build-from-scratch timeline. Keep the relationship, take a revenue share, while game developers fund the rewards. See the brands page for the full pitch.
Pull
Scoping a branded rewards app? You're scoping Pull. Same six products, same fraud detection and payout infrastructure already running Rewarded Play, launched under your name: your logo, your app store listing, your audience relationship. See the brands page for how partners get there.
Plug into the engine
One engine. Two doors in.
Game developers run campaigns. Brands and creators build branded rewards apps on Pull. Pick the door that's yours.
