For Brands & Creators

Your audience is already playing. You both could be earning.

They earn real gift cards for trying new games in genres they already love. You earn a revenue share on every player who joins. Mobile-gaming advertisers fund the whole thing, because finding new players is their single biggest expense.

Partner with us → How it works →

30-min intro call. Working scope inside a week.

What this looks like

Three audiences. Three patterns. Same engine.

Three illustrative archetypes covering the kinds of partners we talk to most. Names and brand identities below are stand-ins, not partnerships. Real launches are configured to your specific audience, category, and brand voice.

Crown Rewards co-branded app mockup showing game selection and gift card redemption

The Membership

A subscription community with millions of members.

Membership organizations. Alumni networks. Affinity associations. Professional, religious, hobby, and lifestyle communities. Any brand whose members pay dues and trust the brand enough to open its emails.

You bring: The trusted relationship. A loyal audience that opens your emails, shows up to your events, and tries what you recommend.
Your audience earns: Gift cards to retailers they already shop at. Real cash for the high-spender tier.
You earn: A revenue share on every install and IAP, plus first-party data on a previously aggregate audience.

The Network

A media company with a daily audience.

Print, broadcast, streaming, digital, sports, news. Any media operator with millions of daily-engaged consumers and an advertiser ecosystem that has been display-and-impression for too long.

You bring: The reach. Sustained audience attention across your channels. A pre-existing audience graph and advertiser book to layer in later.
Your audience earns: Gift cards funded by game developers. Eventually rewards tied to your live events, talent, and partner brands.
You earn: A new incremental revenue line that doesn't compete with display or audio inventory. First-party engagement data on previously anonymous listeners.

Playtime co-branded rewards app mockup showing a reward redemption moment

The Creator

A creator with a real audience.

Creators, talent, and personality-led brands with the kind of direct trust most brands envy and a revenue model that lives or dies on brand deals, ad share, and merch. Their fans already play casual mobile games every day.

You bring: The personal brand. Direct trust with an audience that follows what you tell them to try.
Your audience earns: Gift cards plus creator-curated rewards. A way to support you that pays them back.
You earn: A recurring income stream that doesn't depend on the next brand deal or platform algorithm. Yours, every month.

Crown, Recess, and Playtime are illustrative archetypes, not partnerships. The audience profiles above match the kinds of organizations we talk to most. Real partnerships are configured to your specific audience, category, and brand voice.

We've done this before

Co-branded operations at scale, not as a pitch.

From 2012 to 2018 we built and operated rewards programs in partnership with twelve celebrities and creators across distinct cultural verticals. Jeff Gordon in motorsports. Ashley Tisdale and Shay Mitchell in lifestyle. Jillian Michaels in fitness. NAS in hip-hop. Different product on top, same operational backbone underneath. Rewarded Play proved the gaming version. The numbers below are what that engine has produced.

$250M

Lifetime revenue
generated for advertisers on our platform.

$40M

Real cash and gift cards
delivered to players to date.

Top 4

Global mobile install quality
AppsFlyer, Singular, and Adjust.

Inc. 5000 ×4

Fastest-growing companies in America
four years running, 2021–2024.

How it works

Three phases. Land safely, then go as deep as you want.

Phase 1 ships inside about 90 days from a signed agreement. Nothing in phase 2 or 3 has to happen, but everything in phase 2 and 3 becomes available the moment phase 1 has traction.

01 Phase 1, Launch

Your audience earns gift cards for new games they already love.

02 Phase 2, Expand

Activate your advertisers inside the same app.

03 Phase 3, Integrate

Wire it into your full media ecosystem.

Questions partners always ask

The five things we get asked first.

How long from signature to a live app?

Phase 1 ships in roughly 90 days from a signed agreement. First meaningful revenue lands inside six months as the sustained-player base builds. Phase 2 and Phase 3 timelines are defined together once Phase 1 has traction.

Who owns the first-party data?

You own the audience relationship we acquire under your brand. We retain the operational data needed to run the platform, gameplay, fraud signals, payouts, and audience data flows back to you on a cadence and granularity defined in the partnership agreement. We've structured this with prior partners; the framework is clean.

What's the engineering load on our side?

Phase 1: effectively zero. We build the app, we operate it. You contribute audience promotion through your existing channels. Deeper integrations, SSO with your account system, embedded content, talent-driven mechanics, come on a timeline we'd define together once Phase 1 is performing.

Will this cannibalize our existing ad inventory or revenue?

No. Promotional placements are designed to run in make-good slots, unsold inventory, or value-add, not preemptable inventory you already have a buyer for. The revenue is incremental to your existing ad business, not a displacement of it.

Why now?

Two reasons. First, our iOS launch lands this summer, roughly doubling the U.S. audience reachable through the platform and unlocking the high-value iOS spender. Partners who enter around the iOS window get the early-mover advantage on a much larger denominator. Second, mobile-gaming user-acquisition spend is consolidating into committed networks. The longer the timeline, the more of that spend is locked into existing pipes.

For brands & creators

Bring your audience. We'll bring the rest.

A 30-minute call is enough to know whether your audience profile fits the engine. If it does, we can have a working scope to you inside a week.

Start a conversation → See the platform →

30-min intro call. Working scope inside a week.

Named partners and prospects referenced on this page are in active discussion and do not represent announced or finalized partnerships. Investment, revenue, and performance figures cited are based on internal historical records and audited financials; past performance does not guarantee future results.